"I have lived in South Brooklyn (Carroll Gardens/Cobble Hill) for over 60 years and well remember the time when there were nearly a dozen fish stores. Freshness and quality was always available, you just had to visit a number of stores to find it. Sadly, the dozen stores are gone but happily now you can make only one stop to find freshness and quality at reasonable prices at Fish Tales where I have shopped since it opened. What is also a pleasure to shop there is that unlike the old stores, most of which were owned by Italian immigrants (like myself) who, unless you were known, looked at your 'inspection' of their offerings as if you were a spy, the staff at Fish Tales makes everyone feel part of the family. I particularly love their seasonal surprises like sea urchins, bay scallops, small red shrimp, razor clams which are displayed for everyone to see and buy unlike the old stores which held them secreted away for 'special' customers and 'sold' in silence but with a wink... ;). "